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GWLGWebLab

Technical SEO

Fix the foundations search engines judge you on

Technical SEO decides whether your content ever gets a fair hearing. We find what blocks crawling, indexing and rendering — then hand your developers specifications precise enough to ship.

The problem

What usually gets in the way

Duplicate URLs, thin faceted pages, slow templates and broken canonicals quietly cap performance. Teams often discover the damage only after a redesign or migration.

What we do

  • Crawl and log analysis to see what search engines actually reach
  • Indexation, canonical and duplicate-content resolution
  • Site architecture and internal link structure design
  • Core Web Vitals diagnosis across real templates
  • Structured data implementation and validation
  • Migration planning, redirect mapping and post-launch monitoring

Our approach

How we run the work

Evidence first

Findings come from crawl data, Search Console and field performance data — not generic checklists.

Developer-ready output

Each issue ships with the affected templates, the expected behaviour and acceptance criteria.

Verify after release

We re-test after deployment so fixes are confirmed rather than assumed.

Key benefits

  • More of your site crawled and indexed
  • Faster templates and steadier Core Web Vitals
  • Safer redesigns and migrations
  • Fewer recurring technical regressions

Deliverables

  • Technical audit with prioritised backlog
  • Redirect and canonical map
  • Structured data specification
  • Core Web Vitals improvement plan
  • Post-deployment verification report

Who it's for

  • Large sites with complex templates or faceted navigation
  • Teams planning a redesign, replatform or domain migration
  • Businesses whose rankings dropped without an obvious cause

FAQ

Frequently asked questions

Next step

Ready to make technical seo work harder?

Tell us where your business is today. We'll help you identify the opportunities that can move it forward.