E-commerce SEO
Turn non-brand search into store revenue
Most stores rank for their own name and little else. We build the category architecture, product content and technical controls that win the searches shoppers use before they know you.
The problem
What usually gets in the way
Faceted URLs bloat the crawl, category pages carry no supporting content, and product descriptions are supplier copy duplicated across the web.
What we do
- Category and subcategory architecture mapped to demand
- Product page content, schema and internal linking
- Faceted navigation and crawl budget control
- Shopify and WooCommerce technical optimization
- Merchandising-aware keyword research
- Revenue-level reporting by landing page type
Our approach
How we run the work
Categories carry the weight
Category pages usually hold the largest addressable demand, so they get the strongest structure and content.
Scale with templates
Optimizations are applied at template level so thousands of products improve at once.
Protect the crawl
Parameter and facet rules stop search engines wasting effort on near-duplicate URLs.
Key benefits
- Growth in non-brand organic revenue
- Better discovery of deep catalogue pages
- Fewer duplicate and wasted URLs
- Clear reporting by category and product line
Deliverables
- Catalogue and demand mapping
- Category architecture recommendation
- Product template optimization spec
- Faceted navigation rules
- Monthly revenue and visibility report
Who it's for
- Shopify and WooCommerce stores with large catalogues
- DTC brands over-reliant on paid acquisition
- Retailers preparing for a replatform
FAQ
Frequently asked questions
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Learn moreNext step
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